Polling in China
Polling in China
An Original Article for Mei-Zhong Guanxi by Anton Lee Wishik II
Recently, one of the issues brought up in the discussion of blanket statements by the Chinese press(link) was related to the exact level of support for the Olympics among the Chinese people. It has been declared in the Chinese press from time to time that the Olympics are supported by ‘all’ the Chinese people, or simply ‘the Chinese people.’ It seems to be generally agreed that while it’s not possible for 1.3 billion people to all share a certain view without exception, most people assume that a great majority of the Chinese are in agreement in their support for the Olympics. So then the question becomes, why doesn’t the Chinese government or media provide concrete statistics to back their claims? It would be a simple matter to do some sampling of Chinese opinion. So then, why isn’t there more polling in China?
First, let’s discuss what may be many people’s initial reaction to the question. Some would respond that the Chinese government doesn’t care about the sentiments of the people. This argument can be dismissed on both a macro and micro level. On a macro level, one only needs to listen to Chinese President Hu Jintao. During a recent visit to the People’s Daily, Mr. Hu chatted online and responded to questions posed by Chinese netizens (albeit in a carefully controlled and manicured environment). Mr. Hu mentioned that he checks the People’s Daily forums to get a read on public sentiment. Chinese officials rarely make offhand statements, and most spectators acknowledged the significance of this event, namely that the head of the party cares about what people are saying. At the micro level, one of the major responsibilities of local governments is to maintain stability and prevent outbreaks of unrest. Obviously their ability to do this is dependent upon their level of familiarity with the concerns of the people.
Another misconception regarding polling in China may be that it is outlawed by the Chinese government in the same way that many other freedoms of expression are suppressed. Again, this can be dismissed with some simple precursory research. Several of the top results of a Google search on ‘China polling’ are links to a company called China Polling which is based in Beijing(link). In fact, the headline ‘What do Chinese consumers really think about the Olympics?’ is splashed across China Polling’s homepage. However, this kind of data alone should not be seen as proof of an open polling environment in China. It is significant that they are polling Chinese ‘consumers’ as opposed to Chinese ‘citizens.’ To gain access to China Polling’s data, one must first register their company at the site. Case studies at the site include ‘Famous Coffee Shop (You know which one).’ It is worth noting that this kind of commercial polling would clearly be more palatable to the Chinese government. So, while this proves that polling exists in China, it is not exactly the kind of meaningful social polling to which this article refers.
However, this is not the only kind of polling that is currently carried out in China. Gallup is also active in China. Their website can be accessed from within China and does have a page in Chinese although it appears the results of the polls are only available in English. One recent headline reads ‘Indians More Satisfied Than Chinese With Schools’(link) which is a meaningful expression of non-commercial Chinese sentiment. Pew Global is also active in China, and their recent Pew Global Attitudes Project contains copious amounts of data based on polling in China(link). However, this site appears to be blocked in China. Also, this global project which was conducted across scores of nations contains only two stipulations in its final report, one of which was, “It was not possible to ask Chinese respondents to express opinions about President Hu Jintao.” As for the data they collected, 89% of Chinese respondents expressed satisfaction with their national government and 34% were satisfied with their own life. The corresponding numbers for the US were 51% and 65%. These kinds of statistics are occasionally reported in the Chinese press although they often emphasize areas in which China compares favorably with Western countries(link). Thus, we can see that this kind of non-commercial polling is restricted but not outlawed in China.
Internet searches in Mandarin regarding polls are not fruitless. In fact, MSN’s Chinese site has a poll up asking, ‘Do you support the holding of the 2008 Beijing Olympics?’(link). However, the question has been posed since April, and a report on the results was not to be found (although there was a link on how to add ‘love China’ next to your MSN display name). Another example of polling in the Chinese media is a Xinhua report on a poll which found that 90% of Beijing residents supported the ‘every other day’ policy for drivers in the run-up to the Olympics(link). Obviously, the results of this poll supported the government position and would be seen as more acceptable for publishing. Thus, from all the above data, we can see that polling exists in China on a limited basis, and is currently used by the government and media on a limited basis.
The issue then becomes what role polling could play in China’s future. Noam Chomsky theorizes that in a functioning democracy, over time, public policy will follow public opinion. But what role does public opinion play in an autocracy? There are some obvious reasons why polling is currently quite limited in China, and other reasons as to why perhaps it shouldn’t be.
Although China’s highest leadership has proclaimed a form of democracy to be their ultimate goal, China is still a very long ways away from the achievement and implementation of that goal. Currently, the Chinese government is more concerned with controlling information so as to prevent the spread of dissatisfaction. Thus, national polling could be seen as a threat to the government’s strategy of compartmentalizing elements of dissatisfaction among the people. The leadership may feel that if the whole nation were able to realize certain areas of commonality, then widespread unrest and rebellion would gain momentum. Also, polling is a much more active method for gauging public sentiment as opposed to a more passive method such as Chinese officials checking blogs and forums. With polling, the expression of the will of Chinese people is overt and could thus lead to an expectation that their views will be acted upon. This may be all too similar to the quid pro quo involved in voting and Western democracy. If the Chinese government continues to passively collect data, there is no corresponding expectation from the public to act on said data.
However, in the wake of the recent protests and incidents in China, some Chinese authors have already begun to address some of these issues. It has been theorized that it is exactly these restrictions on public sentiment that can boil over into things like the recent Weng’an incident(link). For some, the problem lies in the national-level government being unaware of much of the public dissatisfaction. With few outlets for the people to express themselves freely (no voting above the village level, no free press, etc.), their expression is stifled at the local-level of government. If the government was made aware of these problems beforehand, perhaps they could respond before people take the matter into their own hands. Also, there have been articles about thousands of Chinese jumping at the opportunity to personally visit higher authorities and air their grievances(link). At times, their numbers have overwhelmed the system set up to receive them. A freer media and more democracy are commonly mentioned solutions, but perhaps polling of public opinion could play a role as well.
Regardless of the political structure of the Chinese government, they have acknowledged that stability is their primary goal. But, how is it possible for the Chinese government to make even limited attempts to align their policies to public opinion if they are unaware of how the public is feeling? Thus, for those who claim that the Chinese government has no interest in polling the public, it could be argued that quite the contrary, it is in their vital interest. In the same way that elections have been introduced on a limited scale at the village level, the government could take something it has traditionally been threatened by and employ it in the work of providing an outlet for the Chinese people to express themselves. In fact, this has already begun(link). It’s no full-blown democracy, but it could be a small step in that direction. At the very least, the next time the Chinese press or Chinese Foreign Ministry Spokesperson Jiang Yu report on ‘all the Chinese people’ or ‘the hurt feelings of the Chinese people,’ there will be statistics that could be used to evaluate their claims.
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8 Comments
[...] Lee Wishik II wrote about an interesting statistic while discussing polling in China: 89% of Chinese respondents expressed satisfaction with their national government and 34% were [...]
Pingback on July 16, 2008 09:39 pmI see no reasons why CCP would want to poll the support for the Olympics. If the poll turns out favorable, besides Xinhua, what other media is going to report something favorable to the CCP. Also, the validity of the result will be questioned and nobody will believe CCP vs. western media. If the poll turns out unfavorable, the media will go crazy over it and thoroughly embarrass CCP. I don’t see why CCP would want to risk getting embarrassed. Either way, it loses.
Comment on July 16, 2008 11:11 pmAs Buxi at Fool’s Mountain has accurately pointed out, the Chinese government does quite a bit of polling without publishing the corresponding results. Thus, I probably did not make a clear enough distinction between polls with published results and those with unpublished results. When referring to polling as something that could be used positively in China’s future, I was mostly referring to polls with published results. Just wanted to make that clear. Constructive criticism is always welcome, and thanks to Buxi.
http://blog.foolsmountain.com/2008/07/17/another-statistic/#comment-5299
Comment on July 16, 2008 11:47 pmI has the (dis)pleasure of working for “China Polling” for a few years, designed the systems they have in place and know all the ins and outs.
It’s “polling” of online respondents who are dumb enough to click and dumb enough to believe that there is actually a prize. The panel is never balanced nor is it representative. When data is short, it is faked. How is data gathered? It’s either spammed out by email houses or google keyword spam.
There are no significance tests applied to data and there is very little methodology in survey design.
The owner himself has managed to fail at all other side-projects if he took them over, which he insisted on doing constantly, and leaving staff to work 600 hour months on illegal contracts without overtime to fix them at the last minute. The way he took the money for insurance deductibles from employees’ paychecks and never actually had them enrolled in anything… beyond reprehensible. My own personal story was one of constant physical, verbal & mental abuse, police, blackmail and death threats. Most of the work that the company does is based on pity and handouts from friends, most of whom are rarely satisfied with the work delivered.
There is no government involvement, and the CCTV-Olympics deal was an insider deal with a great guy who I will call “Mr. Ma” who was wined and dined for months and must be currently shooting himself, as the only thing which was agreed to was a poll to improve the CCTV website and has been hijacked to serve out the entire set of running surveys.
CCP has no involvement, it has nothing to do with how much people support the Olympics, and it has everything to do with awareness of sponsor-branding effectiveness. It is flat-out misrepresentation of a product, as is most everything else and if you hit me up, I would be more than happy to provide the actual question-sets for all of it.
It’s not “polling” on any level, it’s consumer market research, and the brand name is based on the fact that the founder was in politics in the US for 20 years until getting dumped and fleeing to China to continue a career in failure. Harsh, but true.
Comment on July 17, 2008 05:44 pmMy theory is that the government wants to maintain the idea that the Olympics are supported universally by all Chinese. I would say that this probably isn’t too far off the mark. If I had to estimate myself, I’d probably say Olympic support in China is at least 90%, if not higher, probably a little lower in Beijing. The main qualm I hear from Beijingers is simply that because of the Olympics everything (rent especially) has gotten more expensive. However, even if Olympic support is at, say 95%, which is probably quite realistic, that still leaves open the fact that 5% of the population is opposed to it. 5% opposition is not universal support.
Comment on July 21, 2008 06:00 pmTalk to rural women over 40 years old in almost any part of China, and you will probably find they couldn’t care less about the Olympics. China is mostly rural people, and while many of them are excited about it (understandably), many are also not so excited (also understandable).
@Ben Ross, I don’t believe there is anywhere near 90% support of the Olympics.
Comment on July 22, 2008 09:24 amFor what it’s worth, I came across a Pew poll today in China from Ming Pao in which they poll on how people feel about the development of the country, inflation, and the Olympics:
96%中國人憂通脹
【明報專訊】美國PEW(皮尤)研究中心昨日公布的最新調查報告顯示,在受調查的24個國家中,中國人對本國的經濟狀和發展方向最為樂觀。
總部設在華盛頓的PEW是美國的一間獨立民調機構。調查發現,86%的受訪中國人表示他們對國家的發展感到滿意,該結果相對於02年的同類調查有近40%的增長。但有96%的受訪者指物價通脹是一個「大問題」,其次擔憂的是貧富懸殊、政府腐敗、空氣污染、失業等問題。此外,儘管有80%的受訪者表示對家庭生活感到滿意,但超過半數受訪者指家庭收入難以解決醫療保險及退休保障。
隨北京奧運臨近,大部分受訪者對北京奧運都抱持樂觀態度,96%的人認為京奧會取得空前成功,也有75%的受訪者期待中國可在本屆奧運金牌榜上攀上首位。
http://www.mingpaonews.com/htm/Print.htm
Comment on July 23, 2008 07:31 pm[...] Closed-door trials can work, but if people believe the government is abusing power, then support for the government can decrease. For a system to work “above the heads” of the common people, the common people must either trust the government is morally superior, intellectually superior, or both. And with rising education and wealth spreading across China, more and more people are beginning to doubt whether or not the Communist Party really has all of China’s “best and brightest.” Still, in a 2008 Pew Global Attitudes Survey, 89% of Chinese were polled as satisfied with their government. Interestingly, only 34% were satisfied with their own life. There is possibility that as more Chinese become middle class, they will begin to demand the government “help” them more so they can achieve happiness. Comparatively, the US numbers were 51% and 65% [h/t Mei-Zhong Guanxi]). [...]
Pingback on September 16, 2008 06:44 pm